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Jaron Cohen is an experienced leader in marketing and business development, currently serving as the Director of Partner Go To Market at Microsoft Asia since May 2011. In this role, Jaron Cohen drives growth and cloud revenue through strategic management of the Microsoft Partner Ecosystem, focusing on solution areas and partner marketing. Previously, Jaron Cohen held the position of Director Go to Market for Microsoft ANZ, overseeing the planning and execution of marketing for Australia’s partner network. Earlier roles at Microsoft included Technology Manager and Windows Product Marketing Manager - Commercial, where responsibilities encompassed the health of the Windows Commercial business and advocacy for the cloud transition of corporate accounts. Jaron Cohen's career began at Telstra in business development. Jaron Cohen holds a Bachelor's Degree in Accounting and Finance from the University of Technology - Sydney and studied at UNSW.