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Amrutha (Amu) Srinivas is an experienced marketing professional currently serving as Director of Industry Partner Marketing at Microsoft since August 2017. Amrutha has played a pivotal role in enabling industry ISVs through various marketing channels, focusing on growth acceleration and recognition of top industry solutions. Previously, Amrutha held key positions at Microsoft, including Sr. Product Marketing Manager and Senior Marketing Communications Manager, where efforts centered on content strategy and demand generation for flagship events. Prior experience includes leadership roles in sales and marketing at Samsung Electronics, consulting for global eCommerce at Case-Mate, and business development at Pinstorm Technologies. Amrutha started the career as an AdWords Associate at Google, managing ad quality and team development. Educational background includes a Bachelor's in Business Management from Sri Bhagawan Mahaveer Jain College.