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Ivana Cvetkovic began their work experience in 2012 at Coloplast as a Website Coordinator and Customer Support for Croatia. Ivana held this role from May 2012 to April 2016. In 2016, they joined Microblink as a Product and Visual Designer, and remained in this role until September 2020. Ivana then advanced to become the Lead Product and Visual Designer at Microblink from September 2020 to March 2021. Currently, Ivana serves as the Head of Design at Microblink, a position they have held since March 2021.

Ivana Cvetkovic holds a Master's Degree in Graphic Engineering and Multimedia from the University of Zagreb, Faculty of Graphic Arts. Ivana also has a Bachelor's Degree in Graphic Engineering from the same institution. In addition to their degrees, Ivana has obtained several certifications in various fields including UX research, usability testing, app design, and graphic design.