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Adam Helfstein is the VP of Partnerships at Michigan Sport Business Conference, where Adam leads the revenue-generation arm of the organization. Prior to this role, Adam worked as a Branding & Media Manager, assisting in growing the Instagram follower base. Adam is also a Member of the University of Michigan Sport Business Association. Adam previously interned at Los Angeles Football Club in Corporate Partnerships, where Adam conducted insightful research projects. Additionally, Adam served as a Marketing Analyst at Front Runner Sports, managing partnership outreach with NFL and college sports clients. Adam is currently pursuing a Bachelor of Arts in Sport Management at the University of Michigan.