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Samuel Allard has been serving as the Marketing and Sales Engagement Manager at Michelin since January 2013, where responsibilities include the development of tire sales for brands such as MICHELIN, KLEBER, and BFGOODRICH among regional stakeholders like dealerships and specialist dealers. Prior roles at Michelin include Sales Trainer and Business Developer, with a focus on enhancing tire sales across various channels. Earlier in their career, Samuel worked as a Commercial Attaché, managing remote tire sales and consultations. Additionally, Samuel gained experience as an Aide Opérateur at A. Schulman, Inc. Samuel holds a DUT in Techniques de Commercialisation with a focus on international trade from IUT RCC, completed in 2012.