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Paul Johnston is a seasoned professional with extensive experience in sales and business development, primarily within Michelin. Currently serving as Sr Director of B2B Virtual Sales for North America since December 2022, Paul has held multiple leadership roles at Michelin, including Urban Director of Sales and Global Business Development Manager for Urban Transportation. Prior roles encompass directing sales strategies in the Southwest USA and overseeing the Truck and Agricultural Division in Australia and New Zealand. With a strong foundation in both market analysis and strategic business management, Paul has contributed significantly to Michelin's growth through roles in North America and internationally. Paul holds a Master's degree in International Business Studies from the University of South Carolina and a Bachelor's degree in Marketing from the University of Texas.