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Sachin Shroff is an experienced marketing professional holding the position of Vice President of CRM, Loyalty, and Marketing Technology at The Michaels Companies, Inc. Previously, Sachin served as Vice President of CRM, MarTech, and Analytics, as well as Senior Director of CRM & Marketing Analytics at The Container Store. Sachin has also contributed to the Perot Museum of Nature and Science as a member of its Board of Directors and worked at RAPP as Vice President of Decision Sciences. Additionally, Sachin has served as Adjunct Faculty at North Lake College. Educational qualifications include a Management Executive Education program from MIT Sloan School of Management focused on pricing strategies and a Graduate Certificate in Business Intelligence from SMU Cox School of Business.