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Echo Su has a diverse work experience in various companies. Echo started their career as an Associate Planning Manager at Zenith in 2001, and later became an Associate Planning Director at Mindshare in 2006. In 2008, they joined PepsiCo as a Marketing Manager, where they managed the media funding allocation and developed communication strategies for non-carbonated beverage brands. Echo then moved to IKEA Group in 2011 as the Head of External Communication, responsible for managing external communication in China. In 2015, they joined Miaozhen Systems as the National Strategy Director, where they led the development of company strategy. Currently, they are working as the Group Strategy Director at Mininglamp Technology Group.

Echo Su earned a Bachelor's degree in Advertising from Jinan University, where they studied from 1997 to 2001.