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Shelley Lui is a seasoned creative professional with extensive experience in the advertising industry, currently serving as a teacher at Miami Ad School Berlin since October 2015. Prior to this role, Shelley held the position of Creative Director at INNOCEAN Berlin from August 2021 to February 2024 and previously at Jung von Matt/Havel from August 2018 to August 2021. Earlier career highlights include senior art director positions at BBDO Berlin from November 2008 to July 2018 and at Jung von Matt from December 2007 to October 2008, along with freelance and junior roles at notable agencies. Shelley holds a BA in Communication from Universidad de Costa Rica and a BA in Business Administration from Universidad Internacional de las Américas, with additional training at Miami Ad School from 2004 to 2006.