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Maddy Gibney is an experienced marketing professional with a focus on growth marketing and demand generation. Currently serving as Lead Growth Marketing Manager at MHR since June 2018, Maddy leads both the Growth Marketing and Business Development teams, optimizing marketing performance and developing strategies to drive demand. Previous roles include Marketing Programmes Manager, Field Marketing Manager, Customer Marketing Specialist, and Content Writer at MHR, along with a Marketing Coordinator/Copywriter position at Ferdinand Bilstein UK Ltd. Maddy’s career began with an internship at Base Formula Ltd, followed by various roles in marketing, including editorial positions at student publications. Maddy holds a Bachelor’s Degree in English Language and Literature from the University of Leeds.