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Rico Gulyas has a diverse background in marketing and data architecture. Currently working at addM GmbH within the Megalon Group AG, Rico serves as a Performance Marketing Data Architect & Consultant. Prior to that, Rico held the position of Global Marketing Automation Manager at MEYLE AG, where Rico focused on lead management and marketing automation. Rico's experience also includes working as a working student in product management at Velux Deutschland Gmbh and as an intern at Fritz Classen GbR. Rico's expertise lies in commercial development, market-oriented sales planning, and driving evidence-based decision-making across all commercial departments.