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Ruari Cathmoir is a seasoned professional with extensive experience in sales enablement and customer experience management. Currently serving as Sales Enablement Manager at Mews since May 2022, Ruari leads various go-to-market initiatives and collaborates with multiple teams to enhance product adoption and revenue. Previous roles at Apple from August 2016 to April 2022 included Sales & Support Lead, where Ruari focused on delivering exceptional customer experiences and operational excellence, as well as managing a business development team. Ruari's background also includes positions in marketing, bartending, and procurement, supported by a Master's degree in History from the University of Glasgow and a Level 4 Diploma in Wine and Spirits.