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Ricky Sethiadi serves as the Deputy Creative Director at the Metropolitan Transportation Authority since January 2022, where leadership, mentorship, and coaching are provided to a creative team of twelve designers, enhancing customer experiences for over six million daily riders. Previously, Ricky held the position of Sr. Associate Creative Director at DIRECTV + AT&T from May 2009 to October 2020, overseeing a diverse creative team that produced engaging visual communications and maintained brand consistency. Early career roles include Group Art Director at The Cementworks, Creative Supervisor | Art at Wunderman, Design Director at Frankfurt Balkind + Hill Holliday, and Creative Director at Siegel+Gale, where Ricky honed expertise in art direction, project management, and brand storytelling. Ricky earned a BFA in Communication Design from the Fashion Institute of Technology.