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Elena Potter, FCCA, is a seasoned finance professional with extensive experience across various sectors, including higher education and finance consultancy. Currently serving as Co-Founder of CUE Finance Limited since October 2023, Elena provides tailored financial consultancy and strategic support to clients. Previously, Elena worked as Group Financial Controller for both Metropolis Studios and ACM - Academy of Contemporary Music, overseeing financial reporting and management accounts. Prior roles include Group Accountant at Gama Aviation, Group Finance Manager at SmartFocus, and Finance Manager at Guardian Global Resources, where responsibilities spanned financial planning, performance analysis, and management accounting. Elena's career began with roles in financial accounting and management, building a solid foundation in financial systems, budgeting, and compliance. Elena holds a Master's degree in Cultural Anthropology from Humanities State University in Moscow and is a qualified FCCA.