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Annika Wille is a seasoned marketing professional with extensive experience in CRM and marketing management. Currently serving as Team Lead CRM at METRO Markets GmbH since June 2020, Annika has previously held roles as CRM Marketing Manager and Marketing Manager at KERBHOLZ from February 2017 to June 2020. Early career experiences include positions at Carat and IP Deutschland GmbH/Mediengruppe RTL, where Annika contributed to media planning and project management. Annika Wille holds a Master of Science in Multimedia, Communication, and Market Management from Hochschule Düsseldorf and a Bachelor of Arts in Business Administration with a focus on Media and Communication from Baden-Wuerttemberg Cooperative State University.