Brian Pickering, APR has an extensive work experience in the fields of marketing, public relations, and communications. Brian is currently serving as the Vice President of Marketing and Public Relations at Metro Credit Union-Omaha, a position they have held since August 2022. Prior to this, they worked as the Chief Marketing Officer at Cobalt Credit Union from March 2021 to November 2021, and as the Vice President of Marketing from July 2020 to March 2021. From February 2017 to June 2020, Brian was the Director of Marketing and Communications at Madonna Rehabilitation Hospitals. Brian also served as the Assistant Vice President, Communications Manager at Bank of the West from January 2016 to February 2017. Brian has held various roles at Blue Cross and Blue Shield of Nebraska, including Vice President of Marketing and Communication, Director of Corporate Communications and Brand Management, Manager of Public Relations, and Public Relations and Communications Specialist. Brian started their career as the Director of Communications at Lutheran Family Services in 1995 and then worked as a Communication Specialist at First Data Resources from 1991 to 1995.
Brian Pickering, APR holds a Bachelor of Arts (B.A.) degree in Journalism from the University of Nebraska at Omaha. Brian also obtained a Master of Strategic Marketing from Bellevue University. In addition to their formal education, Brian has achieved various certifications including the HubSpot Digital Advertising Certification, HubSpot SEO Certified, HubSpot Social Media Certified, Advanced Google Analytics, HubSpot Inbound Certification, Analytics for Beginners, HubSpot Email Marketing Certification, and APR (Accredited in Public Relations) from the Universal Accreditation Board.
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