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Jonathan Gendreau has a strong background in marketing, strategy, and digital platforms. Jonathan currently holds the position of Vice President, eCommerce and Digital Strategy at Metro Inc., where they oversee the company's online grocery and digital platforms. Prior to that, they worked at Groupe BMR as Vice-président développement des affaires, marketing et expérience client, where they managed marketing and sales activities and implemented the digital strategy. Jonathan also held the role of Vice président strategie et developpement du réseau at BMR. Before Groupe BMR, Jonathan was the Director of Marketing (et numérique) at Groupe St-Hubert, where they led marketing and sales activities and implemented the digital strategy. Earlier in their career, they had experience as the Director of Marketing and eCommerce at Lozeau, overseeing all e-commerce and marketing activities. Jonathan Gendreau also founded and owned Vectopolis Communications.

Jonathan Gendreau completed a Master's degree at Université Laval in 2004 and a Bachelor's degree at Concordia University between 1999 and 2003.