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Joe Fernandes is a seasoned marketing professional with extensive experience in eCommerce and digital marketing. Currently serving as the Senior Marketing Manager for eCommerce at Metro Inc. since 2022, Joe is responsible for developing and optimizing customer strategies across various online marketing channels, utilizing analytics to enhance sales and customer engagement. Previously, as the Director of Digital Marketing at Staples Canada from 2020 to 2021, Joe successfully managed a substantial advertising budget, achieving a remarkable return on ad spend. Joe's earlier role as Group Marketing Manager for eCommerce Banking at CIBC from 2008 to 2020 involved creating comprehensive digital marketing plans that integrated diverse tactics to drive customer acquisition and retention.