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Shirley Felix is an accomplished market research professional with extensive experience in client development and account management. Currently serving as Vice President of Client Development at MetrixLab since 2022, Shirley has previously held senior leadership positions at 360 Market Reach and Ipsos, where responsibilities included leading cross-specialization teams and enhancing client relationships. During tenure at Ipsos, significant improvements in client engagement and strategic program acquisitions were achieved. Shirley's experience also encompasses key roles at GfK and earlier positions at Ipsos and MetrixLab, focusing on high-ROI research initiatives across various healthcare sectors. With a B.A. in Communication from the University of the Philippines, Shirley possesses a strong foundation in communication research.