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Selin Varol is a seasoned professional with extensive experience in social insights and marketing, currently serving as the Global Social Insights Lead at MetrixLab since January 2015. In this role, Selin oversees team management, internal training, and project delivery while actively participating in client and proposal development. Previously, Selin held positions as Senior Research Manager and Social Insights Consultant, developing the Buzz solution for evaluating social media campaigns and specializing in digital brand health tracking. Selin's expertise in analyzing data to create actionable insights has made a significant impact at senior client levels. Additionally, Selin contributes pro bono work through Catchafire, supporting various communities and organizations. Selin’s educational background includes a Master of Arts in Creative Writing from the University of Hull and a Master’s degree in Media & Business from Erasmus University Rotterdam.