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Rachel Carmean is a seasoned research professional with extensive experience in media analytics and brand health tracking. Currently serving as a Senior Research Manager at MetrixLab since February 2023, Rachel has previously held managerial roles at Nielsen and Synovate (now IPSOS), focusing on advertising campaign effectiveness and brand strategy development. With a strong background in both qualitative and quantitative research methodologies, Rachel has successfully managed complex research projects that involve multi-platform advertising, and has utilized statistical tools to deliver valuable insights. Rachel holds a Master's degree in Sociology from Stony Brook University and a Bachelor's degree in Sociology and Psychology from the University of California, Riverside.