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Durga Shrivastava is an accomplished professional with extensive experience in client management, research, and analytics within the advertising and marketing sector. Currently serving as the VP Client Director at MetrixLab since December 2021, Durga has previously held senior positions at DISQO and Nielsen, where strategic leadership in ad measurement and brand health metrics was demonstrated. With a solid foundation in both quantitative and qualitative research methodologies from Kantar IMRB and other organizations, Durga has successfully led numerous projects, enhanced client relationships, and contributed to significant revenue growth across various companies. Educational background includes a Master's degree in Mass Communications from the University of South Florida and additional qualifications in Journalism and Integrated Marketing.