ÂÜÀòÂÒÂ×

Blanca García Betolaza is a seasoned professional with extensive experience in client management and analytics within the media sector. Currently serving as Client Director at MetrixLab since March 2022, prior roles include Consulting Manager and Client Manager in the Kantar Analytics Practice, as well as Senior Client Executive and Client Executive at Kantar Millward Brown. Blanca's career began with project management and digital content roles at Adler Online Services and EFE, respectively. Educationally, Blanca holds a Master's degree in International Business Economics and Management from KU Leuven and completed an Erasmus Program in Communication and Media Studies at University of Lille 1 Sciences and Technology. Notably, the Master's thesis focused on skills and equality in digital inclusion from a private sector perspective.