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Ferdinando "Macchia" Caruso has held various positions in the marketing and communications industry since 2000. Ferdinando began their career as a Junior Marketing Account at Accor in 2000. Ferdinando then moved to W&P in 2001 where they were a Marketing Specialist responsible for studio, test and launch of new editorial products, as well as the organization and management of the Training area for the national OrientaSud manifestation. In 2004, they became Co-Founder and Marketing Manager at Free Communication. In 2007, they took on the role of ADV Manager at Question Mark Communication. From 2008 to 2013, they served as CEO and Marketing Manager at Konomedia. Finally, in 2020, they became the CEO of Live Cartel.

Ferdinando "Macchia" Caruso attended the Università degli Studi di Napoli Federico II from 1996 to 2001, where they earned a Laurea in Marketing with a field of study in Economia.