Anda Benekos is an accomplished marketing professional with extensive experience in acquisition and activation marketing. Currently serving as Marketing Activation Director at MetLife since 2024, Anda previously held the position of Director of Acquisition at FreshDirect from 2018 to 2024, where management of customer acquisition and engagement campaigns was a key responsibility. Prior to that, Anda was Assistant Director of Acquisition at Bloomberg LP from 2009 to 2018, overseeing acquisition marketing and partnership programs. Additional experience includes roles as Senior Promotion Manager at Hearst Magazines and Marketing Manager at Time Inc., where Anda managed substantial marketing budgets and campaigns. Anda holds a Bachelor of Science in Business Administration with a focus on International Business and Marketing from the Questrom School of Business at Boston University.
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