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Jasmine Motala is an experienced strategist currently serving as the Associate Director of Strategy at Métier Creative since October 2020, where Jasmine leads strategy and culture and oversees research initiatives. With a robust freelance career beginning in October 2016, Jasmine specializes in brand, social media, and marketing strategies, along with cultural and consumer intelligence. Previous roles include Strategic Planner at dentsu mcgarrybowen and Planner at Juniper Park \ TBWA, as well as earlier positions that cultivated skills in digital marketing, account coordination, and production management. Jasmine holds an Advanced Diploma in Advertising and Marketing Communications Management from Algonquin College of Applied Arts and Technology, earned between 2012 and 2015.