Caroline McPhail is an accomplished professional with experience in marketing technology and human resources. Currently serving as a Drift Consultant at Digital Reach Agency since January 2023, Caroline manages client onboarding, strategy implementation, and conversion rate optimization, while facilitating partner communications and process setups. Previously held the role of Associate Marketing Technologist at ROI路DNA, where responsibilities included audits of HubSpot systems and client support, alongside managing multiple accounts and projects. Caroline also has experience as a Marketing Assistant at Brokerkit, where notable contributions included transitioning to HubSpot and enhancing lead capture strategies. Earlier experience as a Human Resources Manager at GAGE LOGISTICS highlighted strengths in employee onboarding and operational management. Caroline holds a Bachelor of Arts degree in Integrative Studies from the University of North Texas.