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Achraf Krichen is a seasoned digital marketing professional with extensive experience in managing teams and developing effective marketing strategies. Currently serving as the Digital Marketing Manager at Metam since January 2022, Achraf leads a team of specialists, implements multi-channel marketing strategies, and has designed an AI-powered marketing tool. Previous roles include Marketing Manager at MOKADOR, where Achraf launched a B2C coffee brand, and Chief Marketing Officer at ITE Digital, focusing on tailored marketing solutions for B2B clients. Achraf's background also includes sales and marketing coordination at Joliesse and digital marketing management at eDirect, showcasing a strong capability in data analysis, campaign optimization, and customer relationship management.