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Carla O. is an experienced professional in communication and marketing with a strong background in brand management and digital marketing. Currently serving as a Senior Communication and Marketing Analyst at Metalfrio Solutions since January 2024, Carla manages social media platforms, oversees various campaigns, and develops sales support materials. Previously, Carla held the position of Senior Marketing Analyst at The Goodyear Tire & Rubber Company, where responsibilities included brand stewardship for Goodyear Brazil, managing social media and blogs, and leading campaigns across multiple channels. Carla has also gained experience in content media and marketing roles at Makro Atacadista and Medtherm Instrumentos de Medição, in addition to early career roles at UNOT. Carla holds a Bachelor's degree in Social Communication with a focus on Advertising from Universidade Paulista and an MBA in Consumer Experience Management from ESPM Escola Superior de Propaganda e Marketing.