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Lisa Krick (Penquitt) serves as the Head of Strategy and Executive Director of Brand Innovation at MetaDesign since October 2013, with a focus on branded innovation and user-centric design. Prior to this role, Lisa held various positions at BUTTER. GmbH, including Brand Strategy Director and Standortleitung Beratung / Strategie from February 2011 to September 2013. Additionally, experience includes roles as Planning Director and Management Supervisor at KW43 Branddesign from February 2009 to December 2010, and Account Director at KW43 Branddesign – Eine Division von GREY from August 2007 to January 2009. Early career began as an Account Executive. Lisa holds a Diplom-Kauffrau in BWL/Marketing & Handel from the University of Duisburg-Essen and completed advertising training at GREY Worldwide. Currently, Lisa is pursuing an Externe Promotion in Marketing & Handel at the University of Duisburg-Essen.