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Yongyong Kennedy currently serves as Managing Director of Marketing Science at Meta, a position held since September 2014, where responsibilities include leading efforts in Ads Measurement, Signals & Identity, Advanced Analytics, and Solution Development to enhance advertiser value and drive revenue growth. Before this role, Yongyong held significant positions at Citi as SVP of Marketing Analytics, where oversight of marketing effectiveness metrics was provided for Citibank's Consumer and Small Business division, and at Capital One Bank as SVP/Sr. Director of Bank Marketing Analytics, focusing on optimizing marketing ROI. Previous experience includes roles at American Express, JP Morgan Chase Bank, Citicorp Credit Services, and Federal Express Corporation, encompassing various aspects of marketing analytics and strategic pricing. Yongyong Kennedy holds an MBA in Finance from the University of Miami and a Bachelor of Science in International Business from Beijing Institute of Clothing Technology.