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Liz O'Neal is a seasoned creative leader with extensive experience in design and brand strategy. Currently serving as the Creative Director at Meta since January 2021, Liz leads a team of over 18 designers to develop impactful, revenue-generating campaigns for small business advertisers across a diverse range of digital formats in 33 languages. Previous roles include Senior Visual Designer in Global Small Business Marketing at Meta, Senior Digital Designer at Levi Strauss & Co., where Liz trained and mentored a team of designers, and Head of Brand Experience at UrbanStems. Notable experiences also include a position at Twitter as a Senior Creative Specialist for Brand Strategy, working with major clients such as Nike and Apple, and a role as Creative Director at Six Spoke Media. Liz's educational background includes a Bachelor of Industrial and Interaction Design from Syracuse University.