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Lan Guo currently holds the position of Director of User Research at Meta, where responsibilities include evolving business and advertising tools to empower global businesses. With extensive experience, Lan has also served as User Research Manager for Business Messaging and Advertising Product Experiences, leading sizable teams to enhance communication between users and businesses. Previous roles include Senior Design Researcher at IBM for the MobileFirst portfolio, Director of User Experience at H4B Catapult, and Associate Director of User Experience at G2 Worldwide, among others. Lan's educational background includes a Master's in Human-Computer Interaction from the Georgia Institute of Technology and a Bachelor's in Computer Science from Rensselaer Polytechnic Institute.