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Dr. Jeanette Friedrich is an experienced professional in strategic management and consulting, currently serving as the Director of Strategy & Inhouse Consulting at Messe München since December 2022. Prior to this role, Dr. Friedrich held the position of Global ISPO Group Director at Messe München from July 2019 to December 2021. A significant part of Dr. Friedrich's career includes tenure as a Senior Manager at goetzpartners from August 2013 to June 2019 and an interim role as Head of Corporate Marketing & Communications at Techem Energy Services GmbH in 2017. Additionally, Dr. Friedrich contributed to academia as a lecturer in Marketing and Market Research at DHBW Stuttgart from March 2009 to August 2015 and has held various research and consultancy roles, including post-doctoral work at the University of Hohenheim. Dr. Friedrich's educational background is rooted in the University of Hohenheim.