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Sandy Ho has extensive experience in the exhibition industry, currently serving as Managing Director at Global Fairs & Associates Pte Ltd since January 2004. In this role, Sandy Ho acts as the official sales partner for Messe Frankfurt Exhibition GmbH in Singapore, focusing on recruiting local companies to participate in trade shows organized by Messe Frankfurt. Prior to this position, Sandy Ho worked as an Accountant at Messe Frankfurt Singapore Pte Ltd from July 1997 to December 2003, providing a solid foundation in financial management within the exhibition sector.