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Carlos Parra has over 20 years of professional experience in the fields of marketing, design, and sales. Carlos started their career in 2000 as a Graphic Designer for the Las Cruces Sun News. In 2002, they took on the role of Art Director for Directory Plus. In 2006, they became a Sales Representative for Bravo Chevrolet Cadillac. From 2007 to 2010, they were the Owner/Creator of Sleeping Awake Studios and the Marketing Representitive for Innovative Touch. Carlos then founded Parra Designs in 2010, where they specialized in website development, SEO, and graphic design. In 2011, they became the Owner of Restaurants de Las Cruces. In 2021, they took on the role of Marketing Coordinator for Red Cliff Homes. Most recently, they accepted the role of Marketing Director for Mesilla Valley Economic Development Alliance in 2022.

Carlos Parra obtained an Associates degree in Illustration and Design from Art Center between 1994 and 1996. Additionally, they obtained a Beginner Certificate from Cardone University LATAM in October 2021.