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Lauren Lidford has extensive experience in sales and executive leadership within the action sports industry. Currently, Lauren serves as a Sales Agent at Mervin Manufacturing, Inc. and as Chief Executive Officer at Ragdoll Agency Limited, both since January 2018. Additionally, Lauren holds the position of Chief Executive Officer at Black Sparrow Presents since August 2017 and has previously worked as a Project Assistant on a freelance basis. Prior experience includes the role of UK Sales Representative for HOLYSPORT LS LIMITED, where Lauren represented brands such as SANUK Footwear and Rusty Clothing, as well as various sales positions at Factory Media and Inchcape Automotive Retail. Education was completed at Sir Charles Lucas from 1994 to 1999.