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Guto Oliveira serves as the CEO of Instituto LUSS since January 2019, and has been a Brand Ambassador for various companies including Merrell and Gerber Gear since June 2017. Guto is also the Founder and Sócio Proprietário of inout international, a position held since March 2004. Prior experience includes roles as an Expeditioner, Driver, and Photographer for the Novos Olhos overlanding expedition from September 2015 to December 2018, and as the Founder, CEO, and Community Manager of Blend Coworking from April 2012 to August 2015. Guto has a track record of founding multiple businesses, including Everest Painting Service and several failed ventures in retail and technology. Guto's early career included positions as General Manager of Royal Touch Car Wash and a Sales Representative at UCI Pharma. Guto Oliveira holds a degree in Foundations of Business Strategy from the University of Virginia Darden School of Business.