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Will Obbard is an accomplished professional with extensive experience in commercial growth and strategic partnerships. Currently serving as Global Commercial Director at Merlin Entertainments since March 2013, Will leads Partnership driven Global Growth initiatives across various channels, including business development and brand partnerships. Previous roles at Merlin include Commercial Partnerships Director for the EMEA region and B2B Sales Director for both Europe and the UK, where responsibilities included P&L management and the rollout of a global B2B business model. Prior to this, Will held multiple positions at KPMG, focusing on M&A integration, market assessments, and financial services auditing. In addition to current responsibilities as a Board Trustee and Treasurer for World Book Day Charity, Will holds a Professional Diploma in Digital Marketing from The Institute of Direct and Digital Marketing and a Bachelor of Science in Economics from the University of Nottingham.