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Victoria Tranter is an experienced professional in insights and strategy, currently serving as the Insight & Strategy Director for Midway & Resort Theme Parks at Merlin Entertainments since February 2017. In this role, Victoria has been pivotal in driving growth by integrating data and actionable insights into the division's operations, which encompass six major attractions in London. Prior to this position, Victoria co-founded Organise A Hen and served as the Consumer Insight Manager at Orion Publishing Group, where responsibilities included developing insight strategies and collaborating with the Hachette Insight team. Additional experience includes working as an Insight Consultant and holding a senior role at BDRC in the Travel, Tourism, and Leisure division. Victoria holds a BA in Psychology and Education from Cardiff University and completed A Levels in related subjects at Peter Symonds College.