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Fern Wigfield is a seasoned communications and marketing professional with extensive experience at Merlin Entertainments, currently serving as a Global Communications Executive. Since July 2018, Fern has effectively managed corporate communications across global brands, amplifying key narratives and engaging with stakeholders. Prior roles included Senior Marketing Executive for The Bear Grylls Adventure, where Fern developed the brand's reach and executed successful PR initiatives. Former positions range from editorial contributions at Style Birmingham Magazine to digital content creation at Hearst Magazines, and a variety of customer-facing roles. Fern holds a Bachelor's degree in Drama and English Literature from The University of Manchester and has completed a Level 4 Marketing Executive Apprenticeship and a short course on copywriting at City, University of London.