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Holden Bale joins from the IPG agency Huge, a design and customer experience firm, where he led a global commerce practice across Huge and Huge’s sister company Elephant. In his role, he was responsible for overseeing all offerings, client work, marketing, research programs, and partnerships in B2B and B2C commerce, with a particular emphasis on consumer categories.

He has partnered with businesses including McDonald’s, Target, Kate Spade, Mars, Ulta Beauty, Spotify, Nordstrom, Delta Airlines, Domino’s Pizza, P&G, Rakuten, and Bain Capital on some of their most ambitious initiatives – ranging from growth strategy and digital transformation to customer experience design to technology strategy and platform engineering.

Prior to Huge, Holden was the principal retail strategist for ThoughtWorks, a global engineering and agile transformation firm, and led their consumer practices in the Americas; directed the omnichannel retail group at Accenture Strategy; and was a management consultant at Kurt Salmon, a boutique consultancy focused on retail, CPG, and healthcare, specializing in digital and change management services.

He regularly contributes to publications including Morning Brew, Business of Fashion, Adweek, WWD, Glossy, and Modern Retail, and has presented recently at events including Shoptalk US and Shoptalk Europe, Digital Congress in Sweden, Advertising Week in New York, and Business of Fashion Live. He sits on the Advisory Board of the global Buy Nothing movement, founded in 2013 with the mission to build community by connecting people through hyperlocal gifting and the circular economy.