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Cheridy Bell is the COO of Global Growth and CRM at Merkle. Cheridy has over 20 years of experience in marketing, measurement, and analytical solutions.

Bell began their career as a Director of Customer Development at Epsilon in 1999. In this role, they were responsible for developing customer relationships and overseeing customer development projects.

In 2003, they left Epsilon to start their own company, Absolute Values. As the owner of Absolute Values, Bell provided analytical solutions, predictive modeling, measurement consulting, and software to businesses in a variety of industries.

In 2005, they joined MarketingNPV as a partner. At MarketingNPV, they led client engagements in the field of marketing measurement and helped businesses improve their marketing efficiency.

In 2011, they left MarketingNPV to join MarketShare Partners as Senior Vice President. In this role, they were responsible for overseeing all aspects of the company’s operations.

Bell has been with Merkle since April 2011 and currently serves as the COO of Global Growth and CRM.

Cheridy Bell earned a B.S. in Math from the University of Central Florida and an MS in Applied Mathematics from Clemson University.

Their manager is Owen McCorry, Global Chief Growth & Alliances Officer.