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Cathy Griffin is a Senior Director of Sales Enablement at Merkle, where a focus on implementing sales tools, reporting, and training has been paramount since July 2009. Throughout a progressive career at Merkle, Cathy has held titles including Director of Sales Enablement, Associate Director of Sales Enablement, and Competitive Intelligence Lead Analyst, consistently working to enhance the effectiveness of sales and client success teams through innovative systems and processes. Prior experience includes roles as a Marketing Associate at Team Grill, Inc., Sr. Business Systems Planner at Bose Corporation, Technical Account Manager at Lightbridge/Credit Technologies, Account Representative at Thompson Financial, and Investment Analyst at GE Capital. Cathy holds a Bachelor's degree in Business Administration with a concentration in Finance and Management from Northeastern University.