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Carolina A. is an experienced professional in digital marketing, customer relationship management (CRM), and customer experience, currently serving as the Head of Digital, CRM, and Customer Experience at MERKAL since 2023. Carolina has a proven track record in implementing data-driven strategies, having previously held roles such as CRM, Loyalty and Omnichannel Customer Lead at MERKAL, Sr. Marketing Manager - Loyalty Retention at Gap Inc., and Sr. Loyalty Specialist at Brooks Brothers. With a solid background in CRM analytics and marketing strategies from positions at The Donna Karan Company and The NPD Group, Carolina has effectively managed customer engagement and retention strategies across various sectors. Carolina holds degrees in Business Law and Marketing from Esade and EADA Business School, complemented by professional training in Marketing Management.