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Cassidy Crew has been working in the beauty industry since 2016. Cassidy began their career as an Account Executive at Tarte Cosmetics, where they worked until 2020. During this time, they also held a role as a Freelance Stylist. In 2021, they joined MERIT as a Field Team Manager - West and Regional Sales and Education Executive.

Cassidy Crew completed a Master Make-Up Artistry Program at Make-Up Designory in 2011. In 2020, Crew obtained certifications from LinkedIn in Creative Thinking, Coaching for Results, Dealing with Difficult People in Your Office, Enhancing Resilience, How to Present and Stay on Point, Learning Excel Online (Office 365), Prioritizing Your Tasks, Talent Management, What Are Your Blind Spots? (getAbstract Summary), Body Language for Women, Having Difficult Conversations, Inclusive Leadership, Leadership Strategies for Women, Managing New Managers, Overcoming Procrastination, and Unconscious Bias. In 2022, Crew obtained a certification in Retail Sales: The Importance of Listening from LinkedIn.