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Nicole co-leads the MERGE consumer and commerce practice area to achieve brand goals, inspire teams, guide business decisions, and develop trusted client partnerships. She brings more than 15 years of agency experience building and growing national brands, leading large-scale brand efforts, developing integrated campaigns, and serving as a champion for big ideas. Her category expertise ranges from Fortune 500 to emerging companies, with a passion for getting deep in client’s business to shape brand decisions that impact every aspect of customer experience. With a customer-centered approach, Nicole brings a unique specialty in retail and experience marketing, focusing on opportunities to create meaningful engagements along the path to purchase. Brand experience includes Abbott Nutrition, Bayer, Elanco, John Deere, LG Electronics, Sonic America’s Drive-In, Sprint, and YRCW.