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Joo Serk Lee is an accomplished professional currently serving as Chief Architect at MERGE, where the focus is on integrating storytelling and technology to enhance global well-being. Previously, Joo Serk Lee held the position of Group Vice President at Sogeti, overseeing diverse business operations and leading teams across various functions. As Vice President of Digital Transformation at Sogeti, Joo Serk Lee developed a successful national service line and managed complex digital transformation projects. Earlier career experience includes roles at Navint Partners, LLC as Principal, where Joo Serk Lee led large-scale transformation programs in several industries, and positions at Andersen Consulting that involved foundational work in technical architecture. Joo Serk Lee holds a BA in Art Theory and Practice and Political Science from Northwestern University and is a candidate for a Juris Doctor degree in Intellectual Property Law from the Chicago-Kent College of Law.