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Katarina Bäckman Hed possesses extensive experience in event production and project management, currently serving as the Executive Producer and Project Manager for The Sales Conference at Mercuri International Sverige since March 2017, where successful leadership led to significant increases in ticket sales. Recent roles include Executive Producer for "AI: Beyond the Hype" at Hed Management and Producer for the Avaus Expert Talks event, both highlighting strategic partnerships and innovative approaches to marketing. Prior experience includes marketing management at addCIT AB and project management at ZILLOMAN, as well as a strong background in product development and account management at Posten Meddelande AB and other organizations. Educational qualifications include a degree in Marketing from IHM Business School and a Studentexamen from Anderstorps gymnasium.