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Christopher Benabu is the co-founder and COO of Swipe4Free. Having started at a very young age, his entrepreneurial drive was evident in building a chain of 24 mobile phone stores in the metro New York area alongside his partners. The sale of those stores and the experience garnered in building and running them led to the next phase in his career with Swipe4Free, the first US compliant Merchant Services Provider offering a cash discount and surcharging platform. Christopher has expanded the customer portfolio to over 15,000 merchants, processing over 3 million transactions and over 4 billion dollars a year in credit and debit card processing volume. As of 2020 Swipe4Free has saved their merchants over 100 million dollars in credit and debit card processing fees. Christopher is the driving force behind the sales teams at Swipe4Free. His expertise in sales, marketing, and relentless energy are a major factor in Swipe4Free’s substantial growth since its inception in 2007. He is adept in seeing industry trends as they emerge and positioning Swipe4Free at the forefront of the ever changing credit card processing industry.